Medical writing involves writing scientific documents for the purpose of informing an audience. Effective medical writing presents that information in a manner and at a level that suits the target audience and achieves a specific goal. Relevant data from varied and sometimes conflicting sources (e.g., scientific journals, government reports, consumer information, regulatory agencies) must be assembled, evaluated, and synthesized into an accurate, readable, and usable document.
Insight Therapeutics targets medical writing to a variety of audiences, including healthcare professionals (e.g., physicians, nurses, pharmacists, case managers, nursing aides, nursing home administrators), policy makers, health care executives, as well as patients and their caregivers. Having a team with varying backgrounds, training, interests, and skills working on a single project allows for a unique perspective and insight on a topic, and ultimately, a product of the highest quality.
Writing for patients, especially the elderly, requires special attention. According to the National Assessment of Adult Literacy, only 12% of all adults -- and only 3% of adults age 65 or over -- scored "proficient" on health literacy assessments. Health literacy is influenced by the skills of the patient as well as the skills of the communicator. Insight Therapeutics helps clients produce health information that is clear, jargon-free, accessible, easy to follow, and meaningful to patients and their caregivers.